FROM SEED TO SPOON

The contribution of breakfast cereals to achieving balanced diets and sustainable food systems

OUR COMMITMENTS

We want to make sure that people in Europe have better access to a broader range of breakfast cereal options that are safe, nutritious, accessible, sustainable, convenient, and enjoyable. To achieve this, we continue to support the transition towards a sustainable food system – from seed to spoon. We have made significant progress and will continue our efforts to raise the bar.

Nutritional value

01

We further improve

the nutritional value

of breakfast cereals

Food information

02

We help people choose

a safe, nutritious and balanced breakfast

Advertising

03

We continue to

advertise responsibly and promote the benefits of breakfast

Sustainability

04

We step up efforts to reduce the environmental footprint of breakfast cereal production and consumption

WHO WE ARE

CEEREAL represents the European breakfast cereal and oat milling industry and brings together international brands as well as family-owned businesses of all sizes. CEEREAL currently has ten company members and nine national association members from eight countries. More information is available on www.ceereal.eu.